The German brand Victoria is reborn in China, with the launch of the new Simplee V7.

During CIMA Motor 2023 in Chongqing, China, an interesting motorcycle appeared. Standing out from the unknown Chinese brands scattered throughout the exhibition, the Victoria Simplee V7 is a motorcycle with the name of a century-old motorcycle manufacturer from Germany. The trademark rights of the Victoria Motorrad brand were obtained by a Chinese company and the Simplee V7 is the result of this acquisition. Victoria-Werke began manufacturing motorcycles in 1901 in Nuremberg, Germany. It was considered one of the key players in the German motorcycle industry, alongside companies like Zundapp (a brand that has now shifted its focus to electric motorcycles). In fact, the Victoria Simplee V7 uses the historic emblem with an eagle and a crowned human head, representing the coat of arms of Nuremberg. Needless to say, the similarities between the historic motorcycles and the 2024 Victoria Simplee V7 end here, and the motorcycle is clearly a Chinese creation. From a style perspective, the Simplee V7 is a low-slung cruiser motorcycle that blends elements of retro and modern bikes. It is by no means a classic-looking motorcycle and can be described as a neo-retro design. We find a large LED headlight at the front, a fairing that wraps around the oil radiator extending to the belly of the motorcycle, and a rear section with a quite bulky appearance.In terms of performance, the motorcycle has a 700 cc twin-cylinder air-cooled and oil-cooled engine, with Bosch electronic fuel injection. It produces a modest 43.5 hp of power and 50.1 Nm of torque thanks to a 82.6 millimeter diameter and a 63 millimeter stroke. It has a quite low compression ratio of 9:1, which explains its modest power.

In technical terms, we find a KYB inverted front fork and a pair of rear shock absorbers with adjustable preload. The motorcycle brakes with a Nissin braking system equipped with two-channel ABS. In addition, traction control has been added for increased safety, although its low power and weight of 223 kg suggest that it is not really necessary. Other features include a 3.5-inch color TFT screen, as well as a USB charger for added convenience.

That being said, this is typically the case with motorcycles manufactured in China, and it is unknown whether Victoria has plans to market its products outside of China.