At this year’s EICMA, we can expect brands from all four corners of the world to be present, showcase their material, and enjoy the satisfaction of being at one of the largest, if not the largest, motorcycle show in the world. Avon Tyres is part of this and will present their plans for the future at the show with some company.
Currently, motorcycle manufacturers like CFMoto and Moto Guzzi are already making waves on the internet with teasers and reveals before the event. This year, Avon will bring a guest to their booth, a family member, if you will, their sibling, Dunlop.
In 2022, Avon Tyres was incorporated into the Goodyear family of brands. Being one of the most famous brands in the sector, it also ended up in a family of very famous and renowned names, like Dunlop. Avon was one of the brands under the umbrella of Cooper Tire until the brand and its assets were “adopted” by Goodyear in 2021. Now a full-fledged member, the Avon brand is also co-presenting with one of the members of its family.
This year, Avon will be showcasing in Milan alongside Dunlop. The exhibition will be located in Hall 24, at stand Q68 of the show. EICMA will take place from November 7 to 12, 2023 at Fiera Milano. It is at this show that the tire company will present its plans and vision for the future since its inclusion in the Goodyear family.
“We are excited to speak with motorcyclists, dealers, and partners at EICMA about Avon’s exciting plans for the next year and beyond. Avon’s range of motorcycle tires is a testament to their commitment to quality and innovation, and their presence alongside Dunlop at EICMA symbolizes the strength of the Goodyear motorcycle brands,” said Ben Hoge, General Manager of Motorcycle Europe.
