Hero MotoCorp is one of the world’s largest manufacturers, with over 112 million customers worldwide and millions of vehicles sold every year. The Indian manufacturer announced a series of strategic initiatives at EICMA 2023, including large-scale growth plans to increase its presence in electric mobility, enter new ICE vehicle categories, and start operations in Europe. In line with its vision to provide world-class experiences and products to its customers worldwide, the company presented three concepts and three production-ready models at EICMA 2023. It also announced the roadmap to enter the European market, specifically in Spain, France, and the United Kingdom, by mid-2024.
The company presented two new ICE scooters: Xoom 125R and Xoom 160. Both products will be available soon in all regions. The VIDA V1 Pro was also introduced for the European and British markets. The VIDA V1 is the company’s first e-scooter, launched under its emerging mobility brand: VIDA, Powered by Hero.
As part of a comprehensive portfolio of premium high-displacement motorcycles, the Concept 2.5R XTunt was also introduced, a new category for the company. In line with the vision “Be the Future of Mobility,” Hero MotoCorp also unveiled two electric vehicle concepts: Lynx and Acro. These two products represent a completely new approach to urban mobility and were developed at the company’s European research and development center, the Tech Center Germany, near Munich.
