A Hero MotoCorp is one of the largest manufacturers in the world, with over 112 million customers worldwide and millions of vehicles sold every year. The Indian manufacturer announced a series of strategic initiatives at EICMA 2023, including large-scale growth plans to increase its presence in electric mobility, enter new ICE vehicle categories, and begin operations in Europe. In line with its vision of providing world-class experiences and products to its customers worldwide, the company showcased three concepts and three production-ready models at EICMA 2023. It also announced the roadmap to enter the European market, specifically in Spain, France, and the United Kingdom, by mid-2024.
The company presented two new ICE scooters: Xoom 125R and Xoom 160. Both products will be available soon in all regions. The VIDA V1 Pro was also introduced for the European and British markets. The VIDA V1 is the company’s first e-scooter, launched under its emerging mobility brand: VIDA, Powered by Hero.
Como parte de un portafolio integral de motos premium de alta cilindrada, también se presentó la Concept 2.5R XTunt, una nueva categoría para la empresa. En línea con la visión “Ser el Futuro de la Movilidad”, Hero MotoCorp también presentó dos conceptos de vehículos eléctricos: Lynx y Acro. Estos dos productos representan un enfoque completamente nuevo hacia la movilidad urbana y fueron desarrollados en el centro europeo de investigación y desarrollo de la empresa, el Tech Center Germany, cerca de Múnich.
