This year, Yamaha is celebrating its 70th anniversary and began marking the occasion last weekend during the Motor Bike Expo in Verona – where it showcased several of its latest and most technologically advanced motorcycles.
The main highlights were the new MT-09, MT-07, and Tracer 9, featuring the brand-new Y-AMT automated gearbox introduced last year. There was also a strong focus on the one-make racing trophies, the R3 Cup and the R7 Cup.
In addition to motorcycles, the Iwata-based manufacturer also exhibited the new Yamaha UMQ – a lightweight four-wheeled vehicle with zero emissions, pointing towards the future of mobility.
On the other hand, Yamaha showcased the Girl Full Power project, which provided riding courses for women aspiring to become motorcyclists. Also present were Alessandro Marra and Luca Lussana, who are responsible for the MBEducation project aimed at high school students – with 1,000 students attending.
Andrea Colombi, Yamaha’s country manager in Italy, emphasized that MBE was just the beginning: ‘Verona is our starting grid: this is where we fire up the engines and kick off the new season. Besides presenting our products, we bring immersive experiences to the stage, with an enthusiastic response that makes us proud to be here’.