Benelli achieved its best sales year ever in the national market in 2023, with its upward trajectory since joining the automotive giant GEELY in 2016, along with the introduction of new models, now reaching the “Top 3” in vehicle registrations in Portugal.
In 2023, the Pesaro brand registered 2,494 motorcycles, with a growth of 13.2% compared to the previous year*, only surpassed by the Japanese brands Honda and Yamaha.
The popularity of the TRK range grew in 2023 with the arrival of the highly anticipated TRK 702, which, from mid-August to the end of the year, registered no less than 628 registrations across the two available versions (TRK 702 and TRK 702 X), making this model one of the best-selling motorcycles in the Portuguese market in just over four months.
To date, since the introduction of the TRK 502 in mid-2017 in Portugal, Benelli’s Trail range has already reached 5,000 units in circulation, which demonstrates its clear presence in this segment with a well-established quality/price and performance ratio.
Benelli also achieves significant results in the 125cc market, being one of the best-selling brands in Portugal with only three models currently available: the Leoncino 125 scrambler, the BN 125 utility bike, and the fun naked TNT 125.
With a wide and complete range, to which the latest innovations presented at Milan (EICMA) will soon be added, Benelli has clear objectives to continue establishing itself as one of the most popular and best-selling brands in the national market.
*Source: ACAP – Portuguese Automobile Association.
