Norton, an iconic motorcycle manufacturer particularly renowned in the United Kingdom, is set for a significant market push following a challenging period. Over the next three years, the brand is preparing to introduce six new models.
In 2020, TVS acquired the British brand and invested 134.5 million euros into it. The fruits of this investment are about to become visible, with several new bikes planned that will build on Norton’s rich heritage.
According to Sudarshan Venu, cited by SoyMotero.net, the new models will adhere to Norton’s philosophy and the brand will keep a premium status. However, the new range is expected to be more accessible than the current one. These upcoming models will be the first launched since TVS took over the company.
The new lineup is expected to be based on previous models like the Atlas or Nomad, which were launched in 2018. This strategic approach should help Norton blend its classic appeal with modern advancements, catering to a broader audience while staying true to its prestigious roots.
The first of these new motorcycles will hit the international market in 2025, followed by five more models over the next three years. Unlike recent launches, these won’t just be improved versions of pre-TVS products but entirely new Nortons.